In a remarkable turn of events, the play "All In," which explores the theme of love, has shattered box office records at the Hudson Theatre.

Thanks to the guest appearance of popular late-night host Jimmy Fallon, who performed for a week ending on February 2, ticket sales surged by an impressive 46%.

The production raked in $2,080,707, surpassing the previous record of $1,708,653, which was set by the 2022 production "Plaza Suite" starring Sarah Jessica Parker and Matthew Broderick.

Despite its success, the musical "Merrily We Roll Along," featuring Daniel Radcliffe, still holds the title for the highest earnings at the venue with a remarkable gross of $2.8 million in 2024.

Fallon's presence not only boosted attendance but also led to a significant increase in ticket prices. The average ticket for "All In" reached $268.69, a stark contrast to most other Broadway shows, including major productions like "Gypsy" and "The Lion King."

During Fallon's week, the cast also included Aidy Bryant, Nick Kroll, and Lin-Manuel Miranda, who will continue performing until February 16 alongside David Cross, Tim Meadows, and Annaleigh Ashford. Hank Azaria is set to join the cast from February 11 to 16.

Overall, "All In" achieved the second-highest gross on Broadway for the week, just behind the iconic "Wicked," which earned $2,319,735.

The success of "All In" contributed to a total weekly Broadway gross of $31,199,599 for the week ending February 2, marking a 5% increase in attendance, totaling 259,126 theatergoers.In a spectacular week for Broadway, the show "All In" along with "Wicked" emerged as the only productions to surpass the $2 million mark in gross revenue.

Several other notable performances also made significant earnings, each grossing over $1 million. These included titles like "& Juliet," "Aladdin," "Death Becomes Her," "Gypsy," "Hamilton," "Harry Potter and the Cursed Child," "Hell’s Kitchen," "MJ," "Romeo + Juliet," "Sunset Blvd.," "The Great Gatsby," "The Lion King," and "The Outsiders."

Sell-out performances were highlighted by "All In," "Death Becomes Her," "Romeo + Juliet," "The Outsiders," and "Wicked." Additionally, a number of productions achieved impressive attendance rates, filling at least 90% of seats. This list featured "& Juliet," "Aladdin," "Cabaret at the Kit Kat Club," "Chicago," "Cult of Love," "English," "Gypsy" (with a 99% fill rate), "Hadestown" (also at 99%), "Hamilton," "Harry Potter and the Cursed Child," "Hell’s Kitchen," "Maybe Happy Ending" (99%), "MJ," "Moulin Rouge," "Oh, Mary!," "Redwood," "Sunset Blvd.," "The Book of Mormon," "The Great Gatsby," and "The Lion King."

Among the new productions, "Redwood," starring Idina Menzel, was in previews and managed to collect $682,258 over six previews, filling around 90% of seats at the Nederlander Theatre. However, the Saturday matinee was canceled.

Noteworthy changes in revenue were seen with "Cabaret," which dropped by $91,608 to a total of $993,262, attributed to Adam Lambert's illness affecting performances. "Oh, Mary!" also faced a decline of approximately $112,730, finishing at $813,272. Despite its popularity and a seat fill rate of about 96%, the exit of star-creator Cole Escola appears to have impacted its streak of sold-out performances.

As "Cult of Love" approached its final weeks, it experienced a revenue increase of $112,079, bringing in $572,008, while "Left on Tenth" rose by $57,508 to reach $500,319.

For the current Broadway season, as it enters its 37th week of the 2024-25 season, total gross revenue stands at an impressive $1,263,991,671, reflecting an 18% increase compared to the same period last year, with an overall attendance of 9,881,774, marking a 16% rise.

The Broadway Week promotion is set to continue until February 9.

All statistics are provided by the Broadway League. For detailed box office information, please visit the league's official website.

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